Key responsibilities:
• Manages the offer introduction in the country and is accountable for it
• Ensures that all relevant actors (sales, communication, customer care, logistics, … ) are properly trained concerning the offer sold in the country and have the right tools/methodologies
• Manages and updates permanently the commercial and technical argumentation related to the offer(s) i.e. Sales Bible
• Defines the needs in terms of offer documentation, create and propose promotional and specification actions and communication
• Is responsible/ accountable of the pricing positioning and consolidated margin (CCO) for the whole offer sold in the country. Conducts price increase and does pricing management
• Is in charge to define and communicate the sales forecasts for the product lines
• Contributes to identify and qualify the offer gaps. Proposes to Business Unit the adaptation needed to comply with local specificity
• Understand customer values, application requirements
• Understands, measure the various market segments in the country, and evaluates the attractiveness of these segments (vs. SE assets) and proposes priorities and therefore builds Business Plan (offer, channels, partnerships, resources, risks, indicators,) for each selected segment
• Define, implement and follow up action plans to develop SE on the offer / market segment / Customers type. (action plans, launch action plans etc...)
• Monitors the competition and analyze competitors offer positioning at country level (strategy, marketing mix, …)
• Ensures and maintains the offer certification (quality mark, standards, …)
Requirements:
• University degrees in Electrical Engineering and/or Automation & Industrial Controls
• 2-5 years experience in marketing, business development
• Understand company’s products and competitors are an advantage
• Being able to communicate in spoken and written English
• Must be presentable and commercial and customer-oriented
